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How frequently to you do each of the following?
      Never Occasionally Often Frequently
   
   
   
   
   
   
   
   

How important are the following factors when you form your impressions about a company?
      Not at all Important Mildly Important Moderately Important Very Important
   
   
   
   
   
   
   
   
   
   
   

When deciding whether you will purchase products/services from a company you have not used before what sources do you generally use to make your decisions? Please rank your top 3 where 1 is the one you use the most often, 2 is the one you use the second most often, and 3 is the one you use the third most often.

  • Other (Please specify):